James Farnell
Retail Practice Leader, Little
James Farnell is a passionate designer committed to creating distinctive experiences globally. As the Retail Practice Leader at Little, a leading retail design and brand positioning firm in North America, he oversees the strategic expansion of a diverse practice renowned for delivering exceptional design solutions that enhance retailer performance from concept to implementation across the entire retail spectrum.
James holds Chartered Designer status from the Chartered Society of Designers, is a Certified Interior Designer, Professional Member, Fellow, and former International President and Chairman of the Retail Design Institute. He has contributed to several prestigious international awards committees and recently served as the International Awards Chair of the RDI. Additionally, he is a frequent speaker at major industry conferences, including ICSC ReCon, EuroShop, the International Retail Design Conference, and NRF’s Big Show.
The Experience, Through the Eyes of Our Community
The best way to understand euro a go go 2026 is to hear from those who experienced it.
“euro a go go was the highlight of my EuroShop experience. The tour brought Düsseldorf's most innovative retail concepts to life in a way that felt both inspiring and immediately applicable. It was fast-paced, well-curated, and took the worry out of any trip logistics. Most importantly, go go has fostered a community of retail professionals that I'm honoured to be a part of!”
“Attending EuroShop 2026 with euro a go go was unforgettable and truly rewarding! Reconnecting with alumni, exploring industry trends, and joining The Road Trip to London to experience the retail scene made it both inspiring and fun. With every detail perfectly planned, I could focus on learning, networking, and building meaningful connections.”
“The trip was such a fun and energizing experience. The retail tour was incredibly inspiring, with thoughtfully curated spots that felt fresh and unique. It was also a great opportunity to connect with other design professionals and share ideas along the way. Everything was so well planned, which made it easy to fully enjoy and take in the moments.”
“What sets euro a go go apart from other industry events is the balance it strikes between professional growth and meaningful connection. The intentional programming creates space for collaboration, idea exchange, and learning from industry peers in remarkable, one-of-a-kind settings.”
The Real Measure of Success
For us, the success of euro a go go 2026 wasn’t simply about how much we packed into the program.
It was the conversations that continued over dinner.
The unexpected connections.
The ideas sparked on a retail tour.
The moments of discovery.
The laughter between events.
The new perspectives brought home.
And the relationships that will continue long after everyone returned home.
Because while EuroShop lasted just a few days, the connections and inspiration it created will last much longer.
That’s what we’ve been building since 2008, not simply a way to attend EuroShop, but a way to experience it differently.
Until the Next One…
euro a go go 2026 brought together two iconic cities, an incredible community and some of the most inspiring retail experiences in the world.
We came to discover what was next.
We left with new ideas, new connections and memories that will last well beyond the show.
Thank you to everyone who joined us, supported us and helped make #euroagogo2026 one to remember.
The journey may be over, but the conversations, connections and inspiration continue.
Here’s to the memories we made, and all those still to come.
Mardi Najafi
Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead, SDI Design
Mardi Najafi is an award-winning designer and visionary creative leader with over 30 years of experience shaping the global design landscape. As Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead at SDI Design, he is celebrated for his multidisciplinary approach and his passion for crafting immersive, emotionally resonant spaces. His international portfolio spans Paris, New York, and Toronto, featuring high-profile collaborations with brands such as Adidas, Nike, Coca-Cola, Loblaws, Virgin Mobile, and Versace.
A two-term President of the Retail Design Institute Canada and the first Canadian inducted into its prestigious Legion of Honor, Mardi continues to influence and elevate the design industry. A dedicated educator, mentor, and speaker, he inspires the next generation of designers. Known for fusing art, commerce, and culture with meticulous attention to detail, Mardi redefines experiential design, creating lasting impact and meaningful human connection beyond the physical space.
Marie-Pierre Bossé
Senior Director, Store Design & Special Projects, Groupe Dynamite
Marie-Pierre Bossé is a multidisciplinary leader with over 20 years of experience in retail and commercial design. She holds degrees in Architecture, Industrial Design, and Business Administration (MBA), along with PMP certification and Agile training.
As Senior Director at Groupe Dynamite, she leads store design and special projects across North America and Europe for brands including Garage and Dynamite, overseeing over 300 projects; flagships, renovations, and new builds in major markets like New York, Dubai, London and Montreal.
Her award-winning work blends architecture, branding, and customer experience, earning accolades such as Gold and Platinum Grand Prix du Design and the Cecobois Excellence Award.
A founding member of STUDIO, a Montreal-based creative collective, she is also passionate about sustainable construction and design innovation. Known for her strategic mindset and creative leadership, Marie-Pierre continues to shape the future of experiential retail and design.
Scott Hill
Director of Store Design, Albertsons Companies
Scott Hill is the Director of Store Design at Albertsons Companies, bringing over 25 years of experience in retail design and planning. Scott leads new store concept creation and décor development, ensuring environments that elevate customer experience while driving operational efficiency. His expertise spans interior and exterior design standards, scalable décor packages, and advanced digital workflows, including BIM optimization. Scott’s leadership has shaped innovative store formats and remodel strategies that balance creativity with business impact.
Winnie Leung
Director of Store Design, Indigo
Winnie has been deeply dedicated to her craft of creating user-centric spaces and sharing that passion with others for nearly two decades. As the Director of Store Design at Indigo, Canada's leading destination for booklovers, she leads the development of innovative retail environments, designing engaging and flexible spaces that serve as physical expressions of the brand, while delivering an elevated customer experience.
Winnie’s recent projects include Indigo at The Well, a flagship store in downtown Toronto that seamlessly integrates immersive design with community spaces. This project, along with others, has earned multiple industry accolades, including recognition from the Retail Design Institute, Retail Council of Canada, Retail TouchPoints, ARIDO, and AWMAC.
Beyond her role at Indigo, Winnie remains committed to nurturing the next generation of designers through her active involvement with design schools, where she serves as a mentor, guest critic, and speaker. Winnie also serves as the Chair of Marketing, supporting the Retail Design Institute’s mission and advancing the dialogue around retail design.
SAVE THE DATES
The Show @ EuroShop
Düsseldorf | February 18–22, 2029
The Road Trip
Stay tuned.
DON’T WANDER EUROSHOP 2029.
NAVIGATE IT WITH US.
Check out our gallery to see what you missed at euro a go go 2026.
Want to be part of the excitement in 2029? Join our mailing list to be the first to receive details as they become available.
The Countdown Is On! TWO iconic cities, ONE unforgettable experience.
Join us for a curated week of cultural immersion, design inspiration, and meaningful retail connection during EuroShop in Düsseldorf— and extend the journey with us on The Road Trip to London!
Limited Availability! This event fills up quickly every time — don’t miss your chance to be part of it!
Want to be part of the excitement? Visit Our Events | euro a go go for the latest updates coming Fall 2025, or Contact Us | euro a go go to join the mailing list and be the first to receive all the details.
The best is yet to come.
See you there!
Düsseldorf: A City That Loves to Shop
Düsseldorf is not just home to EuroShop – it’s also one of Europe’s top shopping cities. Take a stroll down the Königsallee, a luxury boulevard lined with flagship stores and designer boutiques. Explore the Carlstadt district with its galleries and artisan shops. Or check out Flingern and MedienHafen, known for edgy fashion and lifestyle concepts. And don’t miss Little Tokyo, where cafés, bookstores, and boutiques bring Japanese culture to life.
Thanks to the new guided store tours, you’ll discover must-see flagships, concept stores, and innovative supermarkets – the perfect complement to what you’ll experience on the EuroShop show floor.
Two Iconic Cities. One Unforgettable Experience.
You had to be there.
And if you were, you know euro a go go 2026 was so much more than a trip to EuroShop.
It was an immersive journey through retail, design, culture and connection, bringing together retail decision-makers, innovators, designers and industry leaders from across North America.
Building on nearly two decades of curating experiences that set the standard, in 2026 we didn’t just raise it. We transformed it.
More Than a Trip to EuroShop
EuroShop was the centrepiece: the world’s No. 1 retail trade fair, celebrating its 60th anniversary with cutting-edge concepts, emerging technologies and the people shaping the future of retail.
But experiencing EuroShop with euro a go go meant experiencing much more.
We explored Düsseldorf through curated retail, architectural and cultural tours, discovering what was happening live, on the ground and in motion.
Our first-ever go go Lounge became a home base throughout the show, a place to grab a bite, enjoy a beverage, connect with others or simply pause. We brought back our ever-popular Thai shoulder and foot massages and introduced new elements, including:
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Panel Discussions — Two exclusive presentations live on the main EuroShop Stage
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Let’s go go Mobile App — Daily itineraries, tours, shuttles and more, all in one place
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Revamped Brand Identity — A bold new look rooted in creativity and connection
And when the show floor closed, the experience continued with co-hosted dinners, meaningful conversations and plenty of opportunities to connect with people from across the industry.
Then came The Road Trip to London, extending the journey beyond EuroShop and offering a fresh perspective on the evolving retail landscape.
Two iconic cities. One extraordinary journey. Countless moments to remember.