Our Mission
To deliver unforgettable, immersive experiences that showcase the best in retail, design, and culture.
We organize exceptional, value-driven packages tailored for retailers, architects and designers - igniting creativity, inspiring innovation, and cultivating meaningful connections and a sense of community within our dynamic industry.
euro a go go
brings you a blend of
cutting-edge insights,
curated tours, and exclusive access to the future of retail.
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
About Us
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
Why Attend
Professional Growth: The event has been designed to provide you with a platform to discover the latest trends, learn from industry experts, and gain valuable insights to take back to your business.
Inspiration & Innovation: Immerse yourself at the world’s leading retail trade fair at EuroShop, where you can explore the latest retail innovations, emerging trends, sustainable practices, and cutting-edge technologies. Be inspired by the groundbreaking solutions that are shaping the future of the dynamic retail landscape.
Exclusive Access: Embark on exclusive retail tours, featuring iconic destinations, cultural highlights, and valuable networking opportunities across two vibrant retail hubs.
Networking Opportunities: Connect with industry leaders & peers, influential brands, and like-minded retail professionals.
Witnessing Trends: Gain insights into the latest retail trends, advancements, and best practices from top brands and experts.
Excellence and Innovation: Together we will discover the dedication to excellence and innovation of some of the latest developments and strategies that are shaping the future of retail.
Unmatched Value: Experience a world-class event, offering unparalleled access to exclusive insights, innovation and industry connections.
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
The Beginnings
It all began with a simple idea. In 1994, the founders, experienced retail professionals, attended EuroShop and recognized its potential as a global hub for innovation. While the event provided valuable opportunities to explore the latest in materials, technology, and design, navigating its vast exhibit halls and making connections proved challenging. With hotels spread across surrounding cities, North American attendees lacked a central place to gather and network after hours.
The solution came on the back of a napkin: secure a block of rooms at a central hotel, create a casual agenda, and invite a small group to experience the event together. In 2005, the first euro a go go took place with 23 guests in Essen. By 2008, the programme expanded to Düsseldorf, drawing nearly 60 attendees with a more detailed schedule.
What started as a straightforward vision has evolved into a one-of-a-kind experience that promotes inspiration, connection, and community within the retail industry. Thanks to our sponsors, euro a go go continues to offer extraordinary experiences that blend retail, design, and culture, sparking creativity, driving innovation, and fostering lasting industry relationships.
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
Partnering with Messe
Messe Düsseldorf GmbH and Messe Düsseldorf North America have been incredible partners from day one, offering steadfast support for our programs. Elke Moebius, Global Head of Retail / Retail Technologies and Director of EuroShop / EuroCIS, has been a constant presence at our arrival receptions and kick-off events, personally welcoming our guests and setting the stage for what she describes as "this great get-together of international retail."
We’re beyond excited to announce our continued partnership with Messe Düsseldorf for euro a go go at EuroShop! This dynamic collaboration is set to elevate the euro a go go experience, ensuring an unparalleled journey that celebrates the cutting edge of retail, design, and culture. The future is bright, and together, we’re ready to take this immersive experience to new heights!
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
Our Commitment
We recognize the substantial investments retailers have made in their operations, products, buildings, and services to address climate concerns, focusing on improving energy efficiency and leveraging market-based incentives. These efforts reflect a growing commitment to a sustainable future.
In alignment with these values, euro a go go is proud to support our partners on their journey toward creating a more sustainable retail industry.
Just as our members consistently strive to enact meaningful, positive change, we too are dedicated to embedding sustainable practices into every aspect of our events. Our team is focused on long-term, event-specific sustainability goals, which will serve as guiding principles on our path to becoming a leader in sustainable event experiences.
We acknowledge the significant work that lies ahead, but we are inspired and excited about the opportunity to contribute to this important transformation.
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day program in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
Our Mission
To deliver unforgettable, immersive experiences that showcase the best in retail, design, and culture.
We organize exceptional, value-driven packages tailored for retailers, architects and designers - igniting creativity, inspiring innovation, and cultivating meaningful connections and a sense of community within our dynamic industry.
About Us
euro a go go has been organizing packages and experiences for North American retailers, architects, and designers to attend EuroShop, the world’s leading retail trade fair in Düsseldorf, since 2008.
euro a go go is a programme developed in response to the rapidly evolving retail industry, where there is a growing need for platforms that allow industry professionals to connect, collaborate, and explore fresh ideas.
The euro a go go experience kicks off with a 5-day programme in Düsseldorf, designed to immerse guests in EuroShop, the premier event to explore cutting-edge trends and innovations in store design, technology, lighting, fixtures, visual merchandising, energy management, and more.
euro a go go has planned every detail for an effortless, unforgettable experience. Our all-inclusive packages offer premium hotel stays, curated retail tours, cultural events, group dinners, exclusive presentations and shuttle transportation services - everything is taken care of so you can focus on the show.
euro a go go further enhances its experience with exclusive after-show ‘retail road trips’ to vibrant global retail capitals, curating inspiring itineraries of retail tours, cultural excursions, and networking opportunities in some of the world’s most dynamic cities.
euro a go go creates exceptional guest experiences that seamlessly blend retail, design, and culture, crafting moments that deeply resonate and inspire our vibrant community.
euro a go go
aims to foster creativity, inspire innovation,
and strengthen the bonds within our community.
euro a go go
is focused on long-term,
sustainability goals, which will serve as guiding principles on our path to becoming a leader in sustainable event experiences.
Our Commitment
We recognize the substantial investments retailers have made in their operations, products, buildings, and services to address climate concerns, focusing on improving energy efficiency and leveraging market-based incentives. These efforts reflect a growing commitment to a sustainable future.
In alignment with these values, euro a go go is proud to support our partners on their journey toward creating a more sustainable retail industry.
Just as our members consistently strive to enact meaningful, positive change, we too are dedicated to embedding sustainable practices into every aspect of our events. Our team is focused on long-term, event-specific sustainability goals, which will serve as guiding principles on our path to becoming a leader in sustainable event experiences.
We acknowledge the significant work that lies ahead, but we are inspired and excited about the opportunity to contribute to this important transformation.
euro a go go
is a platform for building valuable, lasting relationships that foster new partnerships and friendships in a fun, relaxed environment.
Why Attend
Professional Growth: The event has been designed to provide you with a platform to discover the latest trends, learn from industry experts, and gain valuable insights to take back to your business.
Inspiration & Innovation: Immerse yourself at the world’s leading retail trade fair at EuroShop, where you can explore the latest retail innovations, emerging trends, sustainable practices, and cutting-edge technologies. Be inspired by the groundbreaking solutions that are shaping the future of the dynamic retail landscape.
Exclusive Access: Embark on exclusive retail tours, featuring iconic destinations, cultural highlights, and valuable networking opportunities across two vibrant retail hubs.
Networking Opportunities: Connect with industry leaders & peers, influential brands, and like-minded retail professionals.
Witnessing Trends: Gain insights into the latest retail trends, advancements, and best practices from top brands and experts.
Excellence and Innovation: Together we will discover the dedication to excellence and innovation of some of the latest developments and strategies that are shaping the future of retail.
Unmatched Value: Experience a world-class event, offering unparalleled access to exclusive insights, innovation and industry connections.
The Beginnings
It all began with a simple idea. In 1994, the founders, experienced retail professionals, attended EuroShop and recognized its potential as a global hub for innovation. While the event provided valuable opportunities to explore the latest in materials, technology, and design, navigating its vast exhibit halls and making connections proved challenging. With hotels spread across surrounding cities, North American attendees lacked a central place to gather and network after hours.
The solution came on the back of a napkin: secure a block of rooms at a central hotel, create a casual agenda, and invite a small group to experience the event together. In 2005, the first euro a go go took place with 23 guests in Essen. By 2008, the programme expanded to Düsseldorf, drawing nearly 60 attendees with a more detailed schedule.
What started as a straightforward vision has evolved into a one-of-a-kind experience that promotes inspiration, connection, and community within the retail industry. Thanks to our sponsors, euro a go go continues to offer extraordinary experiences that blend retail, design, and culture, sparking creativity, driving innovation, and fostering lasting industry relationships.
euro a go go
started as a simple idea,
and has evolved into a
one-of-a-kind experience
that promotes inspiration,
connection, and community
within the retail industry.
euro a go go
aims to foster creativity,
inspire innovation,
and strengthen the bonds within our community.
Partnering with Messe
Messe Düsseldorf GmbH and Messe Düsseldorf North America have been incredible partners from day one, offering steadfast support for our programmes. Elke Moebius, Global Head of Retail / Retail Technologies and Director of EuroShop / EuroCIS, has been a constant presence at our arrival receptions and kick-off events, personally welcoming our guests and setting the stage for what she describes as "this great get-together of international retail."
We’re beyond excited to announce our continued partnership with Messe Düsseldorf for euro a go go at EuroShop! This dynamic collaboration is set to elevate the euro a go go experience, ensuring an unparalleled journey that celebrates the cutting edge of retail, design, and culture. The future is bright, and together, we’re ready to take this immersive experience to new heights!