Our Events
The Show
02.22 - 02.26 | Düsseldorf, Germany
This isn’t your typical retail industry tradeshow trip. The euro a go go 2026 programme is thoughtfully curated to elevate your EuroShop experience from start to finish, so you can focus on what matters: discovering, connecting, and being inspired. This year marks EuroShop’s 60th anniversary, and it’s shaping up to be a celebration to remember!
Experience Düsseldorf
Start your journey the moment you arrive on Saturday, February 21st with guided city tours scheduled throughout the programme. These optional experiences are a fantastic way to enrich your visit and discover the stories, sights, and spirit that make Düsseldorf truly one of a kind.
Keynote Breakfast Talks
Fuel your day with fresh ideas and a fresh cup of coffee! Each morning kicks off with bite-sized keynote talks led by industry leaders offering sharp insights and real-world perspectives.
Seamless Ground Transportation
No logistics stress here. Private go go shuttles transport you to and from the Messe daily, as well as to all organized dinners, cultural experiences, and retail tours.
VIP Access to EuroShop
Enjoy streamlined pre-registration, full show admission, and exclusive entry to the EuroShop North American Reception hosted by Messe Düsseldorf.
The go go Lounge
Your personal retreat inside the Messe, NEW for 2026! Recharge, meet informally, grab a bite to eat, or take a break. Available to all our attendees across The Show, stocked with complimentary refreshments, it’s your space, whenever you need it.
Düsseldorf Retail Immersion
Go beyond the trade show floor. Our curated retail tours offer rare access to Düsseldorf’s most forward-thinking concept stores and flagship experiences. Highlights include the luxury of Königsallee, standout spaces from HUGO BOSS, Diesel, Lynk & Co., and C&A, plus a VIP tasting tour at the always popular Edeka Zurheide Feine Kost, one of Europe’s most immersive supermarkets.
A Taste of Düsseldorf
Savor the city’s vibrant culinary scene through exclusive, nightly sponsor-hosted dinners at some of the city’s most distinctive venues. From the rustic charm of a historic brewery to the sleek riverside spots and industrial-chic reimagined factory space, each evening promises a unique setting to connect, unwind, create memories and indulge in unforgettable gastronomy.
Recharge in Style
Back by popular demand: the go go massage experience. Unwind with daily Thai foot and neck massages at The Blu and other programme locations. It’s the perfect reset between a high-energy day at EuroShop and the evening’s events. Be sure to book early — spots fill up fast!
Let’s go go Mobile App
Your event companion, right at your fingertips. Access everything you need, from daily programme itineraries and shuttle schedules to speaker bios, tour details, attendees, sponsor spotlights, maps, and notifications all available on your Apple or Android device.
Onboarding and registration along with instructions to download the App for confirmed guests will be come out closer to the event, so you can plan and fine-tune your schedule to maximize every moment of this unforgettable event and go go experience!
The Road Trip
02.26 - 03.01 | London, United Kingdom
London has long shaped global retail culture, where heritage brands meet innovative future trends. From iconic flagship stores and immersive concept spaces to disruptive pop-ups and unforgettable brand activations, London is where bold ideas are brought to life on a global stage.
Our 3-day itinerary taps into that energy, guiding guests through the city’s most daring and design-forward brand environments. Expect creativity that challenges convention, immersive experiences that spark conversation, and storytelling with the unmistakable swagger of London. Think big visions, bold design, and just the right amount of edge.
VIP Retail Tours
Get exclusive access to some of London’s most daring and design-driven retail destinations. From immersive concept stores and flagship flagships to community-led independents and next-gen tech hubs, this curated journey offers rare insights into the future of commerce. Explore experiences at Charlotte Tilbury, Nespresso, Selfridges, Coal Drops Yard, Samsung KX, Vivienne Westwood, and more—all chosen for their bold ideas and cultural impact.
Retail Discovery Walk: Covent Garden
We take a guided deep dive through one of London’s most storied and stylish neighborhoods. This on-foot tour brings you face-to-face with emerging designers, iconic British brands, and innovative store concepts that blend heritage and modernity. It’s a masterclass in storytelling, sustainability, and street-level retail.
Cultural & Architectural Immersion
Beyond retail, London’s cityscape is a stage for architecture, creativity, and reinvention. We’ll explore vibrant urban developments like King’s Cross and Coal Drops Yard, with visits that offer context and commentary on how cities and retail are being redesigned for a new generation.
Ride in Style: The Iconic Routemaster
We add a dash of nostalgia to your journey as we travel through London aboard a beautifully restored 1960s Routemaster bus for certain parts of our itinerary. This British design icon brings retro charm to the road, offering more than just a ride. It’s a scenic, standout way to experience the city, connect with fellow guests, and soak up the atmosphere in classic London style.
Unforgettable Hospitality: A Taste of London
From boutique hotel comfort to curated dining experiences, every moment of hospitality is designed to reflect London’s rich culinary and cultural spirit. Evenings feature intimate sponsor-hosted dinners in distinctive venues, from historic townhouses to rooftop cocktails at The Hoxton’s Level 12. Whether it's bold street food, a family-style lunch at Mare Street Market, or a seasonal farewell dinner, each experience adds depth, flavour, and connection to the journey.
