When you think about the largest stage for retail innovation worldwide, one name stands out: EuroShop.
And in 2026, this global hotspot for the retail industry is turning 60, with a festival you don’t want to miss.
A Look Back: From Shop Windows to Global Festival
The story of EuroShop began in 1966, when just over 300 exhibitors from 11 countries showcased everything from store fittings to the “future of frozen food.” Back then, the retail sector was discovering self-service, modern store design, and new ways of selling. Only two years later, the press declared, “EuroShop has achieved world status.” Curious about the history of EuroShop and retail? Step into the EuroShop Time Machine and experience 60 years of retail and trade fair history on the EuroShop anniversary website at www.euroshop-tradefair.com/60years.
Fast-forward through the decades, and EuroShop has reflected every big shift in retail: barcodes and scanning systems in the 1980s, branded store experiences and early VR demos in the 1990s, digitalization and omnichannel strategies in the 2000s, sustainability and customer experience in the 2010s, and resilience in the face of the pandemic in 2020. Today, it’s the undisputed World’s No. 1 Retail Trade Fair – for 2026 more than 85,000 visitors from 140 countries and 1,900 exhibitors from over 60 nations are expected to participate.
Join the Global Retail Festival!
So what’s special about 2026?
Everything. To celebrate its 60th anniversary, EuroShop will turn the city of Düsseldorf into a Global Retail Festival. Expect five days of encounters, business, and excitement, a unique mix of serious business and vibrant experiences:
The Exhibition
Experience a unique line-up of high-caliber exhibitors from all over the world. No other retail trade fair is so colorful and diverse: seven dimensions promise a firework of innovative products covering all the aspects of what makes retail successful.
Guided Innovation Tours
Join the tours that lead you straight to the hottest exhibitors in fields like retail tech, sustainable design, and food service innovation.
Stage Programs
Get the latest insights directly and exclusively from the big names in the retail industry on seven stages.
Designers' Village
Get excited about interactive experiences in the unique special areas like the Designers’ Village and the VM Experience and prestigious awards.
60’s Lounge
Experience the 60’s Lounge, where EuroShop’s history gets a retro spotlight.
Networking with a Twist
Co-working lounges, mobile happy hour bars, and even a winter market for relaxed meetups.
Store Tours through Düsseldorf
For the first time, EuroShop is giving you insider access to the city’s most exciting retail formats.


Why You Can’t Miss It
If you’re in retail, whether design, technology, marketing, or operation, EuroShop is the one place where you see tomorrow’s trends today. It’s where ideas get tested, deals get made, and the future of shopping is shaped.
For North American visitors, the value goes beyond the exhibition halls. You’ll meet peers and innovators from across the globe, get inspired by award-winning store concepts, and take part in discussions that set the agenda for the industry worldwide.
Düsseldorf: A City That Loves to Shop
Düsseldorf is not just home to EuroShop, it’s also one of Europe’s top shopping cities. Take a stroll down the Königsallee, a luxury boulevard lined with flagship stores and designer boutiques. Explore the Carlstadt district with its galleries and artisan shops. Or check out Flingern and MedienHafen, known for edgy fashion and lifestyle concepts. And don’t miss Little Tokyo, where cafés, bookstores, and boutiques bring Japanese culture to life.
Thanks to the new guided store tours, you’ll discover must-see flagships, concept stores, and innovative supermarkets, the perfect complement to what you’ll experience on the EuroShop show floor.
Ready for the Celebration?
EuroShop 2026 is more than a trade fair, it’s a global celebration of retail, culture, and innovation. With 60 years of history, a future-focused festival atmosphere, and one of Europe’s most dynamic cities as its backdrop, it’s the place to be for anyone serious about the future of shopping.
Mark your calendars: February 22–26, 2026, in Düsseldorf, Germany.
See you at the festival!
More info: www.euroshop-tradefair.com
Since 2008, euro a go go has brought retail professionals from North America to EuroShop with passion and dedication, enriching our trade fair with a unique community.
What makes this initiative so special is the way it brings people together with carefully planned programs, inspiring tours, and unforgettable moments that create friendships and networks for life.
For us, euro a go go has long been more than a partner, it is part of the EuroShop family. And I am very much looking forward to continuing this journey together in 2026.
Elke Moebius
Director, EuroShop
The Countdown Is On! TWO iconic cities, ONE unforgettable experience.
Join us for a curated week of cultural immersion, design inspiration, and meaningful retail connection during EuroShop in Düsseldorf— and extend the journey with us on The Road Trip to London!
Limited Availability! This event fills up quickly every time — don’t miss your chance to be part of it!
Want to be part of the excitement? Visit Our Events | euro a go go for the latest updates coming Fall 2025, or Contact Us | euro a go go to join the mailing list and be the first to receive all the details.
The best is yet to come.
See you there!
Düsseldorf: A City That Loves to Shop
Düsseldorf is not just home to EuroShop – it’s also one of Europe’s top shopping cities. Take a stroll down the Königsallee, a luxury boulevard lined with flagship stores and designer boutiques. Explore the Carlstadt district with its galleries and artisan shops. Or check out Flingern and MedienHafen, known for edgy fashion and lifestyle concepts. And don’t miss Little Tokyo, where cafés, bookstores, and boutiques bring Japanese culture to life.
Thanks to the new guided store tours, you’ll discover must-see flagships, concept stores, and innovative supermarkets – the perfect complement to what you’ll experience on the EuroShop show floor.
Photos by: Messe Düsseldorf
