At euro a go go, we believe the future of retail is shaped by the ideas, creativity and energy of the next generation. Supporting emerging talent and creating opportunities for the industry to learn, connect and be inspired has always been part of what we do.
That’s why, in partnership with PAVE Global, we created the Retail Design Experience Award, an opportunity to take a talented emerging designer beyond the classroom and immerse them in the people, places and possibilities shaping the global retail landscape.
The winning student receives a fully sponsored, five-day immersive euro a go go experience at EuroShop in Düsseldorf, the world’s No. 1 retail trade fair. The experience provides a front-row seat to the global retail industry, with opportunities to explore the show, discover innovative retail environments, connect with industry professionals and experience Düsseldorf through curated retail, design and cultural tours.
The experience also includes a unique mentorship opportunity, with time spent alongside our esteemed judges and other retail community leaders throughout the euro a go go programme and itinerary.
Sheridan College Interior Design student Jenny Bae Huggon was our 2026 Retail Design Experience Award recipient. Her five-day journey took her beyond the classroom and onto the global retail stage, from exploring the EuroShop show floor and discovering innovative retail environments to joining curated tours and connecting with industry professionals along the way.
It was an opportunity to see, experience and engage with the industry from a whole new perspective, and that’s exactly what the Retail Design Experience is all about: opening doors, creating connections and giving emerging talent a seat at the table.
PAVE Global captured Jenny’s experience and reflections, sharing her perspective on stepping into the world of retail design and experiencing EuroShop through the lens of euro a go go.
Curious to see EuroShop through Jenny’s eyes? Read the full story and discover her 2026 Retail Design Experience here.
The Countdown Is On! TWO iconic cities, ONE unforgettable experience.
Join us for a curated week of cultural immersion, design inspiration, and meaningful retail connection during EuroShop in Düsseldorf— and extend the journey with us on The Road Trip to London!
Limited Availability! This event fills up quickly every time — don’t miss your chance to be part of it!
Want to be part of the excitement? Visit Our Events | euro a go go for the latest updates coming Fall 2025, or Contact Us | euro a go go to join the mailing list and be the first to receive all the details.
The best is yet to come.
See you there!
Düsseldorf: A City That Loves to Shop
Düsseldorf is not just home to EuroShop – it’s also one of Europe’s top shopping cities. Take a stroll down the Königsallee, a luxury boulevard lined with flagship stores and designer boutiques. Explore the Carlstadt district with its galleries and artisan shops. Or check out Flingern and MedienHafen, known for edgy fashion and lifestyle concepts. And don’t miss Little Tokyo, where cafés, bookstores, and boutiques bring Japanese culture to life.
Thanks to the new guided store tours, you’ll discover must-see flagships, concept stores, and innovative supermarkets – the perfect complement to what you’ll experience on the EuroShop show floor.
James Farnell
Retail Practice Leader, Little
James Farnell is a passionate designer committed to creating distinctive experiences globally. As the Retail Practice Leader at Little, a leading retail design and brand positioning firm in North America, he oversees the strategic expansion of a diverse practice renowned for delivering exceptional design solutions that enhance retailer performance from concept to implementation across the entire retail spectrum.
James holds Chartered Designer status from the Chartered Society of Designers, is a Certified Interior Designer, Professional Member, Fellow, and former International President and Chairman of the Retail Design Institute. He has contributed to several prestigious international awards committees and recently served as the International Awards Chair of the RDI. Additionally, he is a frequent speaker at major industry conferences, including ICSC ReCon, EuroShop, the International Retail Design Conference, and NRF’s Big Show.
Mardi Najafi
Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead, SDI Design
Mardi Najafi is an award-winning designer and visionary creative leader with over 30 years of experience shaping the global design landscape. As Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead at SDI Design, he is celebrated for his multidisciplinary approach and his passion for crafting immersive, emotionally resonant spaces. His international portfolio spans Paris, New York, and Toronto, featuring high-profile collaborations with brands such as Adidas, Nike, Coca-Cola, Loblaws, Virgin Mobile, and Versace.
A two-term President of the Retail Design Institute Canada and the first Canadian inducted into its prestigious Legion of Honor, Mardi continues to influence and elevate the design industry. A dedicated educator, mentor, and speaker, he inspires the next generation of designers. Known for fusing art, commerce, and culture with meticulous attention to detail, Mardi redefines experiential design, creating lasting impact and meaningful human connection beyond the physical space.
Marie-Pierre Bossé
Senior Director, Store Design & Special Projects, Groupe Dynamite
Marie-Pierre Bossé is a multidisciplinary leader with over 20 years of experience in retail and commercial design. She holds degrees in Architecture, Industrial Design, and Business Administration (MBA), along with PMP certification and Agile training.
As Senior Director at Groupe Dynamite, she leads store design and special projects across North America and Europe for brands including Garage and Dynamite, overseeing over 300 projects; flagships, renovations, and new builds in major markets like New York, Dubai, London and Montreal.
Her award-winning work blends architecture, branding, and customer experience, earning accolades such as Gold and Platinum Grand Prix du Design and the Cecobois Excellence Award.
A founding member of STUDIO, a Montreal-based creative collective, she is also passionate about sustainable construction and design innovation. Known for her strategic mindset and creative leadership, Marie-Pierre continues to shape the future of experiential retail and design.
Scott Hill
Director of Store Design, Albertsons Companies
Scott Hill is the Director of Store Design at Albertsons Companies, bringing over 25 years of experience in retail design and planning. Scott leads new store concept creation and décor development, ensuring environments that elevate customer experience while driving operational efficiency. His expertise spans interior and exterior design standards, scalable décor packages, and advanced digital workflows, including BIM optimization. Scott’s leadership has shaped innovative store formats and remodel strategies that balance creativity with business impact.
Winnie Leung
Director of Store Design, Indigo
Winnie has been deeply dedicated to her craft of creating user-centric spaces and sharing that passion with others for nearly two decades. As the Director of Store Design at Indigo, Canada's leading destination for booklovers, she leads the development of innovative retail environments, designing engaging and flexible spaces that serve as physical expressions of the brand, while delivering an elevated customer experience.
Winnie’s recent projects include Indigo at The Well, a flagship store in downtown Toronto that seamlessly integrates immersive design with community spaces. This project, along with others, has earned multiple industry accolades, including recognition from the Retail Design Institute, Retail Council of Canada, Retail TouchPoints, ARIDO, and AWMAC.
Beyond her role at Indigo, Winnie remains committed to nurturing the next generation of designers through her active involvement with design schools, where she serves as a mentor, guest critic, and speaker. Winnie also serves as the Chair of Marketing, supporting the Retail Design Institute’s mission and advancing the dialogue around retail design.
