We’re thrilled to invite you to euro a go go 2026!
Your journey begins in Düsseldorf, where our five-day itinerary celebrates the 60th anniversary of EuroShop — the Global Retail Festival. This is your front-row seat to the future of retail: from breakthrough concepts in store design, lighting, and visual merchandising to sustainable innovations, immersive technologies, and energy-smart solutions. Every detail is curated so you can focus on what matters most — experiencing it all.
But the Journey Doesn’t Stop There
After EuroShop, we head to London — a global retail and cultural capital — for a three-day Retail Road Trip. Explore iconic storefronts, cutting-edge concepts, and everything in between, all through a curated, retail-centric lens. This leg of the experience is designed to spark fresh ideas, build meaningful connections, and fuel your creativity in one of the world’s most influential cities.
Why euro a go go
More than just an event or conference, euro a go go is a high-impact, fully immersive experience for retail leaders who want to stay ahead of the curve. Anchored around EuroShop 2026, it offers insider access to the most exciting retail innovations — from AI-powered tech and sustainable design to creative store environments and global trend insights.
With behind-the-scenes tours, curated executive content, and cultural immersion across two inspiring cities, you’ll leave with forward-thinking strategies, global perspective, and unmatched networking — all delivered with seamless, all-inclusive service. It's where strategy meets inspiration, and where tomorrow's retail vision takes shape.
Why Attend EuroShop with euro a go go
From the moment you arrive, every detail is thoughtfully arranged — so you can focus on discovery, connection, and inspiration. Your all-inclusive euro a go go package includes boutique accommodations at the Radisson Blu Media Harbour, seamless daily transportation, VIP EuroShop access, cultural excursions, curated retail tours, and vibrant networking events.
Enjoy nightly sponsor-hosted dinners, exclusive access to the private go go lounge at EuroShop, and a dynamic program that brings together industry leaders, influential brands, and passionate retail professionals — all in an environment built to spark fresh thinking, forge lasting connections, and build a stronger retail community.
What to Expect
At euro a go go, you're not just attending — you're helping shape what’s next.
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Gain transformative insights at the world’s largest retail fair
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Join guided retail tours led by top industry voices
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Engage in purposeful networking that drives real collaboration
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Participate in interactive sessions that challenge the status quo
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And yes — expect plenty of fun along the way!
Whether you’re launching a new concept, elevating your brand, designing the next great space, or investing in the future — this is your moment, your creative playground, and your community.
A Word of Thanks
None of this would be possible without the incredible support of our partners, sponsors, and the extended go go community. Thank you for helping us bring another unforgettable edition to life.
To our guests — you are the reason we do this. Your energy, creativity, and ideas continue to inspire us to deliver experiences that matter.
The Countdown Is On! TWO iconic cities, ONE unforgettable experience.
Join us for a curated week of cultural immersion, design inspiration, and meaningful retail connection during EuroShop in Düsseldorf— and extend the journey with us on The Road Trip to London!
Limited Availability! This event fills up quickly every time — don’t miss your chance to be part of it!
Want to be part of the excitement? Visit Our Events | euro a go go for the latest updates coming Fall 2025, or Contact Us | euro a go go to join the mailing list and be the first to receive all the details.
The best is yet to come.
See you there!